Have Thank You Notes Died With Emily Post?
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Have Thank You Notes Died With Emily Post?
By Jackie Trottmann
My eighteen year old son just graduated from high school - a milestone. He is fortunate to have two grandmothers still alive along with a grand-father through my second marriage and many proud aunts and uncles. With the graduation came some nice celebratory gifts. Before I could get the words out of my mouth he said with a drone, “Yes, Mom, I know, I am going to send thank you notes.” He actually went out and purchased cards appropriate to the given personalities of each person with a personal hand-written note.
In this world of instant messaging, text messaging, emailing, etc., it is on rare occasions to write or receive thank you notes. If there is one single thing that you can do to set yourself apart from the pack in business, it’s to write thank you notes.
Don’t just take it from me. The website CareerBuilder.com just conducted a recent survey. When interviewing for a possible position 15% of hiring managers rejected a job applicant who failed to send a follow up thank you. 32% said that they would consider those not sending a thank you note but that their opinion of him or her would diminish. 23% preferred a hand written note.
My mother always taught me to send thank you notes. Being in the industry of sales, I was surprised to learn that hardly any of my colleagues sent thank you notes.
While Emily Post may not physically be with us anymore, as an icon when it comes etiquette, thankfully, her legacy lives on through her family members and The Emily Post Institute to bring our world some semblance of manners.
Let me tell you a personal story about the power of a thank you. Our house was in need of being painted on the outside. It’s an older home with a stucco finish. When the painter gave us the bid he proceeded to tell us that our wooden windows were in such bad shape that he recommended having them replaced because the cost associated with scraping, repairing and painting would be a waste of money. We contacted a replacement window company that advertised regularly on the radio. They happened to be having a sale and we went to the showroom. Summer was coming to an end and we wanted the windows installed before winter. We decided right on the spot to plunk down the rather large investment required to replace every window. The sales representative was wonderful and even gave us an additional 10% off because of a special sale they were having the next day on top of the 40% discount we received. Walking away from the showroom we felt a dread come over us. While we felt that we did well, we hadn’t shopped around and made a substantial impulse purchase without doing a lot of homework. A few days later, a thank you note came in the mail. That was a nice touch. What was really amazing though was what happened after we came home after running some errands. A few days later, we had a message on our phone. When we retrieved the message it was from the president of the window company personally thanking us for our purchase and for choosing them. Wow! Did we feel great! Any buyer’s remorse we felt went, well, out the window! The installation went as planned and the difference it has made in our home is wonderful. All of the attributes about the windows that the sales person talked to us about, energy saving, quiet, easy to open, easy to clean, etc. are all true. But I have to tell you, it was the phone call from the president that put me more at ease.
Here’s a little idea for you this year. Instead of being buried in a sea of Christmas cards, send a Thanksgiving card this year. How many Thanksgiving cards do you receive in the mail?
This small gesture will make a huge difference in being remembered.
Jackie Trottmann has spent the last 30 years in the field of advertising, marketing and sales practicing the power of Advertising with Integrity, Accountability and Direct Response. To find out more go to http://www.totalsuccessadvertising.com
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